Palazzo Ottaviani – A New Vision of Residential Living in Florence
In the heart of Santa Maria Novella, Palazzo Ottaviani redefines the art of hospitality with ten luminous, refined residences that embody the spirit of a contemporary Grand Tour. A project by the San Giuliano family with interiors by Luigi Fragola Architects, it transforms a 1950s rationalist building into a timeless space, where architecture and atmosphere meet.
Inspired by the iconic Santa Maria Novella station by Giovanni Michelucci, the interiors blend rational geometries with bespoke elegance: travertine floors, dark marble portals, palissandro wood, and custom textiles in soft neutrals, blues, and antique golds. Each apartment is unique, enriched by locally commissioned artworks, curated libraries, and open kitchens that invite a slower, more intimate lifestyle.
The rooftop Penthouse, with its 130 sqm terrace and original works by Esteban Fuentes de María, crowns this discreet luxury experience. Artisanal lighting and Rubelli-upholstered sofas complete the palette of quiet sophistication.
Managed by Lungarno Collection, Palazzo Ottaviani offers a refined stay with the freedom of a private residence and the service of a five-star hotel—designed for international travellers in search of understated elegance, cultural depth, and authentic connection to Florence.
